Over the years, i’ve been fortunate to work on a broad range of projects. From complex packaging; to art directing photo shoots and illustrators; to maintaining corporate standards across various brands.
Creating initial design concepts, all the way through print production and press checks. Helping to craft brand strategy for new and emerging brands to those that are long established.
Feel free to contact me and we can discuss my experiences and how they may apply to a role you have! Thank you!
RESUMÉ
Areas of Expertise:• Master level experience in Adobe Illustrator and InDesign (master pages, style sheets, actions)
• Master level experience in Adobe Photoshop (retouching, color correction, 3D renderings, smart objects, actions, spot color channels)
• Designing and producing complex product packaging on various substrates
• Domestic and international press checks (rotogravure, flexo, litho)
• Researching product trend and categories, digital asset management and server organization
• Photo shoot art direction and product styling
• Possesses a ‘can do’ attitude and values laughter/positivity/kindness!
CAREER PATH:
2021 – 2022 | Fellow Products, San Francisco, CAPRINT PRODUCTION DESIGNER for high end coffee and tea product company. Executed new product packaging (digital and physical mock ups, artwork mechanicals). Supported Marketing and International Sales Teams on product launch initiatives (banner ads, site assets, merch, etc.). Initiated and created entire DAM system utilizing Brandfolder.
2017 – 2021 | Brandless, San Francisco, CAPACKAGING DESIGN + PRODUCTION DESIGNER for e-commerce retailer. Hired shortly after Brandless.com launched in 2017 as the sole Designer for Packaging. Executed over 300+ packaging mechanicals across multiple product categories (Baby, Pet, Food, Beauty, Household, Personal Care, Wellness). Strategized color palettes for new SKUs. Developed processes from the ground up to facilitate packaging workflow across both internal teams (SF/Minneapolis) and external partners. Organized monthly corporate volunteer events.
2016 – 2017 | World Market, Alameda, CAGRAPHIC + PRODUCTION DESIGNER (CONTRACT) for home goods retailer. Responsibilities across many print design projects with weekly deadlines. Assisted in roll out of new Corporate Headquarter permanent signage installations and wayfinding systems.
2015 – 2016 | Peet’s Coffee, Emeryville, CAPACKAGING PRODUCTION DESIGNER for premium coffee company. Partnered with Grocery, Coffee and Marketing channels for packaging (core, special and seasonal foil stand up bags; Kcup containers and cartons; kraft retail bags, POS displays, product renderings). Actively attended national press checks to maintain quality standards across rotogravure, flexo, and litho substrates. Established server organization and color standards guide for printed samples. Seasonal and category research.
2013 – 2015 | RH (Restoration Hardware), Corte Madera, CASENIOR DESIGNER for high-end furniture and home accessory retailer. Created and expanded on existing packaging items (boxes, hangtags, special and seasonal packaging). Also designed and produced new retail location pieces from Opening Night deliverables to special ‘one of a kind’ store signage – both interior and exterior.
2010 – 2013 | Anthem! Worldwide, San Francisco, CASENIOR DESIGNER for international branding and packaging company. Designed and extended packaging for numerous private label brands within Safeway. From initial sketch concepts and layouts to art directing photo shoots – all while maintaining graphic standards for numerous brands.
2008 – 2009 | Auston Design Group, Emeryville, CAGRAPHIC DESIGNER for small, boutique design studio. Designed and produced items for clients in the high-end wine, spirits and luxury food categories such as Sierra Nevada Brewing Co., Darioush Winery, and Woodhouse Chocolate.
2003 – 2008 | Ghirardelli Chocolate Company, San Leandro, CASENIOR GRAPHIC DESIGNER for premium chocolate manufacturer. HIred as their first in-house designer with responsibilities from design through production of complex packaging and retail signage. Art directed and styled photo shoots. Directed contract illustrators and photographers. Attended national and international press checks.
EDUCATION:The Modern College of Design, Kettering, OHAssociate Degree in Graphic Design. Course work addressed areas of graphic design, illustration, typography, and design aesthetics.
DIGITAL SKILLS:Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat), Google Suite, iBarcoder, Sketch (novice but excited to learn!), Asana, WebDam/Brandfolder, Dropbox, Slack